Seven North Web

The moral of the story?

1. Work hard to write great content 2. Work hard to build profiles on sites that can send traffic to that content 3. – OR network with others who can submit content for you 4. Have other great content that people can read once they are on the site 5. Make it easy for them to share it with the web 6. Rinse and repeat Read the whole article at Viperchill

This won’t put you to sleep–

Ms. Worley…shared successes and lessons learned from H&R Block’s most recent social-media campaign. The campaign cast a wide net in the social-media space, with MySpace and Facebook profiles, YouTube postings, a Twitter account, widgets and even a virtual tax office in Second Life. Read the whole article from Advertising Age