Seven North Web

Okay, I’m going to pretend that we have all agreed that a good domain name is an important art of a unified and coherent web presence. Opinions vary, but let’s suspend disbelief for a bit, if necessary.

I found a blog entry which appears to be distillation of accumulated wisdom about domain name selection; it is a kind of “edu-checklist”, to coin a hyphenated word I wish never to hear again. Here is an excerpt:

TIP #2: Avoid hyphens. They may make your domain name easier to read, but they also tend to create confusion. “The bottom line with hyphens is that most domains don’t include them. So, when you tell someone your domain, they’ll probably try typing it without any hyphens.”

Read “10 Tips for Getting that Perfect Domain Name” and bookmark it for future reference or to save a friend from making a terrible domain-name mistake. Like hyphenating, for instance

This little article is the most concise and useful on the subject of choosing an appropriate domain for your small business site I have found so far. As usual, the author says i far better than I could.

Tip#2 Another thing that is very important is to be sure that your domain name is easily remembered and can be recalled instantly. When I say to you “Just Do It!” what do you think. Have you visited JustDoIt.com lately? Who do you think owns it? Making an URL memorable is extremely important. You want your prospect to remember it well after they have seen it, no matter where you are displaying it.

Read the whole piece by John Waraas here. Goes a long way toward dispelling the contradictory folklore about domain names without getting technical.

I often make the mistake of including a “*click here!*” kind of link, which is the result of underestimating the abilities of readers, I suppose. I will no longer do so.

Which of these is more effective (potential links in bold)?

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Read these brief useful linking directions in their entirety ( See, I didn’t do the *here* thing! ). From Blogging Basics 101.