Seven North Web

Okay, I’m going to pretend that we have all agreed that a good domain name is an important art of a unified and coherent web presence. Opinions vary, but let’s suspend disbelief for a bit, if necessary.

I found a blog entry which appears to be distillation of accumulated wisdom about domain name selection; it is a kind of “edu-checklist”, to coin a hyphenated word I wish never to hear again.
Here is an excerpt:

TIP #2: Avoid hyphens. They may make your domain name easier to read, but they also tend to create confusion. “The bottom line with hyphens is that most domains don’t include them. So, when you tell someone your domain, they’ll probably try typing it without any hyphens.”

Read “10 Tips for Getting that Perfect Domain Name” and bookmark it for future reference or to save a friend from making a terrible domain-name mistake. Like hyphenating, for instance