Archive for July 2008
Blogging For Dollars: You Have To REALLY Care About Your Subject
From DoshDosh:
After maintaining several blogs for a couple of years, learning about web publishing and observing different niches, I have come to the conclusion that success for web publishers mainly relies on how much passion you have for the topic you cover. Not exactly a ground-breaking insight, you might say. But let me explain how I personally came to realize this.
Writing For The Web Is Different Than Writing For Print
… and not just because of SEO considerations, either.
- On the Web, users are engaged and want to go places and get things done. The Web is an active medium.
- While watching TV, viewers want to be entertained. They are in relaxation mode and vegging out; they don’t want to make choices. TV is a passive medium.
What Does Social Media Mean To Small Business?
Although this little piece was written with an emphasis on medium-to-large business, the principles are, if anything, even more applicable to small business, whose promotion budgets are often quite small.
Normalization is happening, A checkbox for ‘social media’ on every announcement, product launch, product development and support will be using these tools. Social media tools to listen, converse, collect knowledge, and build new products will integrate across the customer cycle.
Read the article “The Five Questions Companies Ask About Social Media” from Web Strategy by Jeremiah.
