SEOBook is a very useful site. This article from SEObook gives a few clues about what should be a post and what should be a page. Very brief and breezy, this little piece is obviously meant for the “post” category. Here are some suggestions for preparing page-type material:
- focus the idea around a topic you feel you should be able to own
- give it a title that shows ownership of an idea
- spend a couple hours getting feedback
- create a logo for it and put graphics in it to make it look different than text heavy blog posts
- spend a couple hours marketing it by mentioning it to friends in the industry
- feature it aggressively on your site
And here is the buried lead:
Average content with an aggressive launch and great marketing outperforms great content with no marketing.
Read the whole (brief) article here.