Security Peace Of Mind

14 September 2008 Categories: social media, st petersburg, web design, web design

The One True Security Strategy

Viruses, Trojans, Spyware and Adware have become practically indistinguishable from one another in function and in sinister purpose in recent years. Therefore it is most useful to refer to them all as “malware”, as in: “evil code.” The little buggers were once designed to vandalize your machine for fun; now malware generally has only an economic motive–

  • to turn your ‘puter into a spam-disseminating robot whose address and control is then auctioned off
  • to steal your personal information for economic gain
  • to force you to buy some worthless remedy to a problem the malware itself created

How then to safeguard oneself?

Three strategies (for now, anyway)

  1. Use a Mac (no dangerous malicious code in wide circulation reported at this time for OS X);
  2. Run a Linux operating system on your PC instead of Windows (no dangerous malicious code in wide circulation reported at this time for Linux); or
  3. Adopt the following security plan for Microsoft Windows

Windows Security Plan

  1. Make sure you download and install every Windows security update immediately using Automatic Update. Keep Windows Firewall turned on.
  2. Use a daily updated antivirus and keep it absolutely updated. Free antivirus programs such as AVG work just fine.
  3. Password protect yourself and other users. Make kids and irresponsible peoplelimited users” without administrative privileges. Ideally, keep knuckleheads away from your computer.
  4. Don’t open unknown emails or chain emails. Ideally, use web-based email like Gmail and ditch your email client.
  5. Use Firefox instead of Internet Explorer, or at least use IE7.
  6. Most Importantly: Back up all your content (documents, pictures, music and video– not your programs), keep your Windows install/repair disks and application disks ready and live as if any day you may have to do a clean re-install of your operating system. Why? Because modern malware is practically impossible to get rid of without destroying your operating system. Hucksters will tell you otherwise, but once you are infected, it is useless to spend time and money trying to disinfect your machine. Just make sure you have all your documents, database backup files and media files recorded to cd/dvd and slap in the system install disks that came your computer. A fast, fresh, clean computer is less than an hour away– but don’t forget to then install all the Windows updates and a free antivirus program.

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Social Media In Plain English Video

09 September 2008 Categories: social media, st petersburg, web design, web design


Social Media in Plain English from leelefever on Vimeo.

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The Importance Of Being Immersed… In Social Media

04 September 2008 Categories: social media, st petersburg, web design, web design

A few years ago, in the early months of the podcasting phenomenon, I was the web-presence guy for a very funny and briefly popular podcast called “Area 51″. I had my own little niche podcast, and I recognized the importance of being “of” that community, surfing on its excitement and innovation. But somehow I could never get the “Area 51″ performers to become a part of that adrenalinized world, and the podcast died for lack of direction and commitment. To this day I believe that if the Area 51 crew had been a real part of the nascent podcast community, the exhilaration would have carried them over the rough spots.

I think it is very important to take the time to absorb the zeitgeist of the social media world in which you wish to work. Chris Brogan poses this observation:

It’s interesting to note that companies will spend anywhere from $20,000 to $150,000 on a good website design, but will fail to implement even the most rudimentary listening tools to move their capabilities to understand the impact of such a site beyond the realm of hits and clicks.

Read Chris Brogan’s piece concerning listening tools for social media. Or don’t, and just sling spam into a world you don’t really “get”.

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