Social Media Is The Great Equalizer For Small Business

Unlike old media (tv, radio, newspapers, magazines), social media is a better servant of small business than it is of giant corporations, because Social media is the Great Equalizer. Here’s one reason why– General Motor’s Facebook page or Twitter tweet looks the same and has the same potential reach as Joe’s Pizza’s Facebook page or Twitter tweet. There is a democratic leveling of the playing field here that can raise tiny players to star status (and back again, if you’re not prepared) in a matter of hours.
In what other time in history has this been possible? Will this opportunity exist forever, or will regulation or GiantCo bring dull hierarchal order to this Wild West? Beats me, but why not take advantage of this fun, cheap (and by “cheap”, I mean “free”) marketing opportunity? Investigate further, even if you don’t think social media marketing is right for your kind of business.
Thanks to Duct Tape Marketing!