How’s that campaign coming along?
Depending on how popular and well-known your brand is, there may be few or many people talking about it. If you’re looking to start a blog, position yourself as an expert or start networking actively in your desired topic area, then listening is an important research routine. As you become more well-known, more conversations will be held around your brand name, so you’ll spend more time listening and possibly responding to blog posts, tweets, etc. If you’re a large and popular company, you may need to hire someone to manage these monitoring tools daily.
Mashable presents the top ten tools for taking your online pulse here.