"How-To" is How-To Get Readers To Your Site

World’s coolest Social Media/Business Blogging authority Chris Brogan lets you in on a basic technique for grabbing attention:

So the trick is this: create “how-to” information that people want, and that people will want to share. The goal of this information is to be helpful, but subgoals include getting the information spread out to more people, and also getting more people interested in a business relationship with you.

Read the whole entry on Mr. Brogans always-useful eponymous blog. And keep reading: here is the Essential Brogan.