Successful Entrepreneurs Are Polymaths.

John Jantschmakes an important point about the necessity of self-education by successful entrepreneurs:

I’m going to repeat this – you don’t have to know how to do everything, you do need to know how to buy it and that means you have to invest in educating yourself.

There is so much incredible free or low cost information online that there’s no excuse to stay in dark about any important element of your business. Books represent the best investment, pound for pound, you can make in yourself and your business. I’ve touched on marketing, but this goes for management, finance, legal, every aspect – learn how to read a balance sheet, understand the laws and requirements in your industry, attend workshops on social media – even if you have a full org chart of people responsible for these areas.

Read the whole story in Duct Tape Marketing!