How Does Your Site Portray Your Company?

SAN FRANCISCO - MAY 21:  An American Airlines ...
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(Via Fast Company)

I don’t think it gets any clearer than this, from Dear American Airlines:

I redesigned your website’s front page, and I’d like to get your opinion.

I’m a user interface designer. I travel sometimes. Recently, I had the horrific displeasure of booking a flight on your website, aa.com. The experience was so bad that I vowed never to fly your airline again. But before we part ways, I have a couple questions and three suggestions for you…

Fast Company sums up the exchange here.

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