Social Media For Small Business: No Shortcuts Or Snake Oil

Call Seven North Web & Graphics at 727-894-5266 in St Petersburg, Florida to talk about setting a WordPress website as the hub for your social media marketing program.

Like any other honest marketing endeavor, Social Media Marketing involves real work! From the The4EBlog:

Social media optimization is now a relatively delicate process. Traditional link building campaigns often involve blatantly asking for links, or simply buying them. In contrast, social media optimization is only effective if a marketer can convince others to link to material, not by asking, but by creating fantastic content. Most people’s accounts and profiles on social media websites are intrinsically attached to their offline self. Unlike people who run a website that includes a designated “Links” page, social media users are not likely to add a company’s profile as a “friend” or vote for a company’s content just because they’re asked to. The majority of people want their user history on sites like Digg and Reddit, and their friend lists on MySpace and Facebook to reflect something about their personalities. The less socially appealing and more exploited your industry is offline, the harder it will be for you to take advantage of online communities.

Read more about business integration of social media.