A Web Designer Thinks Out Loud About State of Your Web Presence

31 August 2009 Categories: social media, st petersburg, web design, web design

Image representing WordPress as depicted in Cr...
Image via CrunchBase

Forgive our presumption, but…

You probably already have a website. You’ve had it for a while. It was probably built by a friend or acquaintance of yours, a novice in web design, and it has been added to and modified over the years by several different people. May be you have modified or maintained it your self, or tried to. Maybe it hasn’t been updated for a while because it’s just too much work. Maybe you can’t even find your passwords easily.
Call 727-894-5266 or email us to get a free quote or consultation from Seven North Web & Graphics of St Petersburg, Tampa Bay, Florida.

You’ve heard about social media and social media marketing. It sounds like a great way to reach new customers and build community inexpensively. You’ve talked to a couple of web designers, and they haven’t really convinced you that they knew what the new media was all about. And maybe their prices were out of your range given current economic conditions.

Meanwhile you are still paying some unenthusiastic “web designer”/webmaster too much to deliver nothing much in the way of service and bandwidth. Just like you were back in the 90s. Only things are different now.

Nowadays you don’t need a webmaster to update and add content to your website. Nowadays updating your website with new and exciting content is no harder than making a document on, say,Microsoft Word. In fact, you can even do it from your smartphone on the fly if you want!

As a small business site, your hosting charges should be less than $10 a month. Your domain name registration fee should be less than $10 a year. Your sophisticated yet easy to maintain website should not cost thousands of dollars to build and establish. It’s 2009, and unless you have enormous traffic-you should be so lucky-or extraordinary needs, you should be paying less and having complete control over your own site.

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging Wordpress for Easy SEO and Lower Cost.

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Web Design With WordPress

30 August 2009 Categories: social media, st petersburg, web design, web design

"Create New Post" page of the WordPr...
Image via Wikipedia

Call 727-894-5266 or email us to get a free quote or consultation from Seven North Web Design & Graphics of St Petersburg, Tampa Bay, Florida.

Web designers and their clients can hold costs to a very low level by leveraging the open-source WordPress CMS engine and free or economical themes for their WordPress social media hub site. Web designers and social media evangelists have the advantage of a robust and well supported framework; clients have the advantage of a much smaller outlay, much greater choice, and freedom from bondage to an unresponsive, expensive webmaster.

The WordPress application itself is just the drive-train of your Word press social media hub. The WordPress theme you select or construct is what makes your website unique in appearance and function. A Word press savvy web designer can help you choose, modify, or build from scratch a theme that complements your corporate identity package.

WordPress web designers have and continue to release hundreds of new themes for the WP CMS engine every month. The majority of these themes are free and are frequently of extremely high quality and attractive design. Tens of new themes are offered for sale every month, and these are often more complex and specialized themes whose authors offer needed support in exchange for purchase.

Want to see the sights that were press web designers use for inspiration? Go to Looppress, weloveWP, WPcube, and WPCandy. On these sites you can get a quick idea of what Word press is capable.

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging Wordpress for Easy SEO and Lower Cost.

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Web Design And Logo Design

29 August 2009 Categories: social media, st petersburg, web design, web design

my life's logos
Image by captcreate via Flickr

Call 727-894-5266 or email us to get a free quote or consultation from Seven North Web Design & Graphics of St Petersburg, Tampa Bay, Florida.
Your logo can be the centerpiece of your web design, or it can appear to be just a tacked-on afterthought. The difference is not only in the thoughtfulness and skill of your web designer, but in the design of your logo itself. Some designs are more flexible and better for web page headers than others. If you are thinking about re-designing your corporate identity package, think about how your logo will look on your web-site.
Although not specifically concerned with logo design as it pertains to web design, this article from Crowdspring.com addresses the broadest concerns of the logo design client:
From “10 Logo Design Tips For Buyers”

4. Flexible A logo should be visible and distinguishable on a big billboard from 100 meters away or on a small business card from to 20 millimeters away. It should also work well in different size formats like for example on business cards, brochure, t-shirt design and other marketing materials such as embroidery, stamping, embossing, etc.
A good logo will work well in many colors and in just one or two colors (yes, black is a color). A good logo will work well on light backgrounds as well as dark backgrounds, even on multicolored backgrounds.
Many start-ups and smaller companies use their logo on a few marketing materials but use something else on other materials. Be sure that you use your logo consistently and be sure that your logo allows you the flexibility to do so in multiple formats.

Read the whole Crowdspring piece here.

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Social Media And Non-Profit Arts During Hard Times

09 August 2009 Categories: social media, st petersburg, web design, web design

Social Media And Non-Profit Arts During Hard Times

Call Seven North Web & Graphics at 727-894-5266 in St Petersburg, Florida to talk about setting a Wordpress website as the hub for your social media marketing program.

When the big corporations sneeze, non-profit art organizations get double pneumonia. That is certainly true here in the Tampa Bay/St Petersburg Florida area, where, even at the best of times, the arts get the fuzzy end of the lollipop. How can local arts organizations make sure they emerge from the current difficulties stronger and more deeply rooted in the community? Mashable has a few suggestions that private sector folks can use as well.


As more diverse organizations dive into web marketing, for-profit organizations can learn well from their indie counterparts about experimentation and innovation online. A few notable community and arts groups have been inventive in their use of social media and truly collaborative in their outreach in ways that even the most seasoned corporate marketer can appreciate.
Among the arts and community organizations using social media thoughtfully and in big ways (which aren’t necessarily representative of their limited budgets) are independent artists and companies in photography, film, modern art, radio and craft. They’ve capitalized on the audiovisual nature of the Web to showcase the storytelling and community-building aspects of their work, and the results are worth a pass-along.

Read all about cultural organizations and Social Media Marketing here.

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Where To Start Learning SEO

09 August 2009 Categories: social media, st petersburg, web design, web design

Where To Start Learning SEO

Call Seven North Web & Graphics at 727-894-5266 in St Petersburg, Florida to talk about setting a Wordpress website as the hub for your social media marketing program.

From the Search Engine Journal comes this great collection of basic Search Engine Optimization resources.


I have plenty of people contacting me to ask to refer to some SEO basics tutorials and guides. So I decided to start a post inviting everyone to share their favorite resources to start learning SEO.
Quick note for the beginners: when starting to learn SEO, please keep in mind that there are many questionable issues. So after going through the basics and starting to go further into detail, don’t forget to take any SEO advice with a grain of salt.

See all the links to basic SEO learning resources here.

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Googling: Wordpress + Tutorial + Video + [Your Question Here] = Joy

09 August 2009 Categories: social media, st petersburg, web design, web design

Googling: Wordpress + Tutorial + Video + [Your Question Here] = Joy

Call Seven North Web & Graphics at 727-894-5266 in St Petersburg, Florida to talk about setting a Wordpress website as the hub for your social media marketing program.

Yes, you are a unique individual, but your problems and questions are– no offence– very common. If you are having trouble with an application, chances are 100% that lots of other people have experienced the same difficulty and have made a video tutorial to spread the solution. It’s the WEB2.0 way!

So here is the secret formula: Just enter the words

[Name of Troublesome Application] + Tutorial + Video + [What You Want To Accomplish]

and you are on your way to Expertville!

Here is a big batch of Wordpress tutorial videos–

On this list You’ll find all available WordPress video tutorials on Internet with a lot of links for every level of knowledge. Video screencasts in my opinion teach You skills a lot faster than the best book You can find. In future You should check for updates on those sites, because WordPress is rapidly growing, but sites offering such great video screencasts stay and update.

C/O 1st Web Designer.

1st Web Designer

1st Web Designer

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Build Your Own Personal Brand Online

04 August 2009 Categories: social media, st petersburg, web design, web design

Build Your Own Personal Brand Online

Call Seven North Web & Graphics at 727-894-5266 in St Petersburg, Florida to talk about setting a Wordpress website as the hub for your social media marketing program.

There comes a time in any web-related process when you have to get out a pencil, or a mind-mapping web app, and sketch out a structure, a visual plan, something to show how all the pieces fit together. Or you can do what I do and see if somebody has already done the work for you. Here is an easy-to-grok self-branding scheme visualized for you, thanks to visual-mapping.com:

Build Your Brand

Build Your Brand


Download this chart as a .pdf file.

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