Social Media And Non-Profit Arts During Hard Times

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When the big corporations sneeze, non-profit art organizations get double pneumonia. That is certainly true here in the Tampa Bay/St Petersburg Florida area, where, even at the best of times, the arts get the fuzzy end of the lollipop. How can local arts organizations make sure they emerge from the current difficulties stronger and more deeply rooted in the community? Mashable has a few suggestions that private sector folks can use as well.

As more diverse organizations dive into web marketing, for-profit organizations can learn well from their indie counterparts about experimentation and innovation online. A few notable community and arts groups have been inventive in their use of social media and truly collaborative in their outreach in ways that even the most seasoned corporate marketer can appreciate.
Among the arts and community organizations using social media thoughtfully and in big ways (which aren’t necessarily representative of their limited budgets) are independent artists and companies in photography, film, modern art, radio and craft. They’ve capitalized on the audiovisual nature of the Web to showcase the storytelling and community-building aspects of their work, and the results are worth a pass-along.

Read all about cultural organizations and Social Media Marketing here.