Web Design And Logo Design

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Your logo can be the centerpiece of your web design, or it can appear to be just a tacked-on afterthought. The difference is not only in the thoughtfulness and skill of your web designer, but in the design of your logo itself. Some designs are more flexible and better for web page headers than others. If you are thinking about re-designing your corporate identity package, think about how your logo will look on your web-site.
Although not specifically concerned with logo design as it pertains to web design, this article from Crowdspring.com addresses the broadest concerns of the logo design client:
From “10 Logo Design Tips For Buyers”

4. Flexible A logo should be visible and distinguishable on a big billboard from 100 meters away or on a small business card from to 20 millimeters away. It should also work well in different size formats like for example on business cards, brochure, t-shirt design and other marketing materials such as embroidery, stamping, embossing, etc.
A good logo will work well in many colors and in just one or two colors (yes, black is a color). A good logo will work well on light backgrounds as well as dark backgrounds, even on multicolored backgrounds.
Many start-ups and smaller companies use their logo on a few marketing materials but use something else on other materials. Be sure that you use your logo consistently and be sure that your logo allows you the flexibility to do so in multiple formats.

Read the whole Crowdspring piece here.

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