… e spending on direct and indirect marketing tactics. … If you’re reading this blog, then it’s very likely that your company has implemented some kind of social media campaigning tactics within the past year o r two….The CFO generally has the best idea of the company’s culture, as well as hidden markets and niches that the company could be targeting with it’s efforts. … I’ve compiled a few of the must-do tips for keeping accountability within your CRM and Social Media efforts: Track time spent on tasks….