- Image by purplelime via Flickr
Over a period of time, it is easy to forget the why and even the how of business blogging and social media marketing. The article by Pam Moore excerpted below will help bring you back on course with its peppy directions.
11. Engage your audience. Every page should have specific objectives for engagement. You want your customers to read, listen, watch and learn about what you have to offer. You want them to tell their friends about it. You want them to scream from a mountain top how awesome you and your company are and all the wonderful things you can do to help their life. A visitor that visits your site and leaves within seconds is not going to do this. Draw them in with a relevant and inspiring experience based on content that connects them to you and others in your audience (i.e., community!) Bring them in closer with social links, surveys, video, comment plug-ins, audio, and of course rockin’ content!
Via: PamMoore
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