Do Your Social Media Yourself Or Outsource?

Phil Woods in this article makes the very defensible point that wrangling social media like Facebook, Twitter, et al. is no more difficult than using email, once you are used to it. And he tells you why it is best to keep a firm grip on your social media accounts, as you would any other marketing effort.

Why do I urge clients to keep social media in-house?
1. I’m not you (or someone else in your organization). I don’t know your business. I cannot field detailed customer inquiries. You’re more likely to build strong relationships for your business than I am. But I can help your organization develop a social strategy, get established on the appropriate social channels, and provide training.
2. You (the business) need to demonstrate a commitment to social media. Someone who understands the value of meaningful customer interaction needs to be involved in social media. If you’re not committed to social media, I don’t want to be your consultant.

Read the whole story here. Via Digital Marketing For Small Business

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