Use open source software, save money. Open source software is freely available, easily downloadable, and deployed and modified without any licensing cost. Though not strictly free– in-house administration and support costs money — open source software can provide a tremendous … Continue reading
Unlike old media (tv, radio, newspapers, magazines), social media is a better servant of small business than it is of giant corporations, because Social media is the Great Equalizer. Here’s one reason why– General Motor’s Facebook page or Twitter tweet … Continue reading
Image via Wikipedia The Global Neighbourhoods blog scratches the surface on the relationship between the high cost of travel (local and long-distance), and keeping up with your customers and business partners. This seems pretty obvious to social media evangelist-types, but … Continue reading
Add A Local Focus. If your business’ blog generates frequently-searched-for search-terms, that’s dandy, but your site is likely to appear many pages back in a search engine, buried under older, richer, craftier competitors This is called “invisible”, or “you-don’t-exist, amigo”. … Continue reading
I was listening to Jon Udell on The Gillmore Gang podcast the other day, and Mr Udell, who works for Microsoft, referenced one of his old blog posts about the orders-of-magnitude advantage blogging (and by extension, the use of other … Continue reading
Image via Wikipedia There is no shortage of WordPress instruction, and the most authoritative is to be found at the WordPress Codex. And there are no shortage of WordPress installation tutorial videos available for free– to find the latest, just … Continue reading
A beauty of blogging as a business tool is that your site is a fluid ever-changing process of the sort that search engines love. You have the ability to go back and update old posts. But should you bother updating … Continue reading
The One True Security Strategy Viruses, Trojans, Spyware and Adware have become practically indistinguishable from one another in function and in sinister purpose in recent years. Therefore it is most useful to refer to them all as “malware”, as in: … Continue reading
Social Media in Plain English from leelefever on Vimeo.
A few years ago, in the early months of the podcasting phenomenon, I was the web-presence guy for a very funny and briefly popular podcast called “Area 51″. I had my own little niche podcast, and I recognized the importance … Continue reading