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The Global Neighbourhoods blog scratches the surface on the relationship between the high cost of travel (local and long-distance), and keeping up with your customers and business partners. This seems pretty obvious to social media evangelist-types, but I don't feel shy about hammering the point home to small business folks who have yet to take advantage of social media opportunities.

Businesses will increasingly use social media to get closer with customers. This, of course, is already happening and happening at a pretty fast rate. But I think the trend is about to accelerate. Because it is getting too expensive and inconvenient to meet face-to-face in the real world, there will be more efforts to bring the conversation to the next best place, in the form of virtual communities.

From the article Social Media & the Cost of Fuel, Global Neighborhoods Blog