Seven North Web

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Phil Woods in this article makes the very defensible point that wrangling social media like Facebook, Twitter, et al. is no more difficult than using email, once you are used to it. And he tells you why it is best to keep a firm grip on your social media accounts, as you would any other marketing effort.

Why do I urge clients to keep social media in-house? 1. I’m not you (or someone else in your organization). I don’t know your business. I cannot field detailed customer inquiries. You’re more likely to build strong relationships for your business than I am. But I can help your organization develop a social strategy, get established on the appropriate social channels, and provide training. 2. You (the business) need to demonstrate a commitment to social media. Someone who understands the value of meaningful customer interaction needs to be involved in social media. If you’re not committed to social media, I don’t want to be your consultant.

Read the whole story here. Via Digital Marketing For Small Business

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Over a period of time, it is easy to forget the why and even the how of business blogging and social media marketing. The article by Pam Moore excerpted below will help bring you back on course with its peppy directions.

11. Engage your audience. Every page should have specific objectives for engagement. You want your customers to read, listen, watch and learn about what you have to offer. You want them to tell their friends about it. You want them to scream from a mountain top how awesome you and your company are and all the wonderful things you can do to help their life. A visitor that visits your site and leaves within seconds is not going to do this. Draw them in with a relevant and inspiring experience based on content that connects them to you and others in your audience (i.e., community!)  Bring them in closer with social links, surveys, video, comment plug-ins, audio, and of course rockin’ content!

Read the whole article here.

Via: PamMoore

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Check it out by clicking here. Or Use this direct link to the first podcast mp3.

The podcast will be available on iTunes shortly, and this post will be updated with subscription information. Until then, enjoy the player in post, or the MP3 download link. If you would like your email read on a future WPCandy podcast, send an email to podcast@wpcandy.com with your question, comment, or thought and we’ll do our best to read it on the show.

Thanks to : Chad Warner of Optimwise.com

Also– remember, the barriers to entry to podcasting can be  low, and the marketing potential can be high. Think about it.

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The idea that social media like Facebook and Twitter are used mostly by the young and impecunious is wrong and, worse, hard to eradicate. My observation is that young folks are busy texting on their mobile devices with their fast and flexible little thumbs. We, the older and more business-minded, are the ones using social media consistently, and adoption by the middle-aged and elderly is sky-rocketing. The takeaway is that social media marketing is increasingly as or more effective with the older demographic as with the youngsters. The reasons for this adoption are not at all mysterious, either.

This year, Pew says, almost half (47%) of adults between 50 and 64 years old use social networking sites, and more than a quarter (26%) of senior citizens do the same. Among all adults, social media usage jumped 33% over the past year, with nearly two-thirds of all U.S. adults involved in social networking online.

More specifically, Twitter usage is also on the rise among older adults. Pew says that 11% of the 50-64 crowd and 5% of the 65+ crowd use Twitter or a similar service to post status updates about themselves or read updates from others.

Read the whole story, which was penned by Matt McGee for the always-interesting Search Engine Land.

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Just Miata

A new client.

Pet Pal Animal Shelter is a new project.

With the Internet so prominent in people’s lives these days, most everyone is involved with some sort of social media marketing. Businesses are embracing the social media world to do their marketing, but if they haven’t done their research, there are many mistakes they could be making. Here are some ... Read the rest of this entry »

When you’re an active member of the social media world, sometimes it’s easy to overlook the basics. Recently, I’ve been receiving a growing amount of questions and inquiries from friends and family. What exactly do you do? You’re on Facebook a lot, I know that. What exactly is Twitter? Let’s take a ... Read the rest of this entry »

Social media, such as blogs and Facebook pages, is becoming an increasingly important tool for helping small firms to identify and attract new customers, research has found. The Small Business Success Index from the Center for Excellent in Service (CES) at the University of Maryland’s Smith School o ... Read the rest of this entry »

Many companies have seen the potential of social media marketing, but there are still a large percentage of businesses that have not. Building a brand and selling consumers on your product has become easier in some ways and harder in others. Facebook is one of the largest social networking sites, wi ... Read the rest of this entry »