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I find Google Instant search kind of annoying, because I use a “search cloud” addon for Firefox, but for the average user, Google Instant, which becomes the default search mode, may really change the way search is accomplished. We the SEO-minded must adjust to take advantage of it. The SEO Blogosphere is all lit up.

The long tail is about to become super-important for your search engine optimization efforts. Why? Because, despite our concerns that Google Instant is headache inducing, I think Google knows better. Google knows that using Google Instant–for the average searcher, not you or me–will be a whole lot of fun.

Read the whole story here.

Via: Marketing Pilgrim

Thanks to: Andy Beal

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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(Via ReadWriteWeb)

The ReadWriteStart Channel has up-to-the-minute advice for new and re-visioning small business-people. Here is their much-referenced advice on URLS and company names.

Relax (But Avoid Really Horrible Ones)
URLs matter a lot less than it would seem when you are starting out. One can think of plenty of terrible names that did great and vice versa. We are now moving away from destination sites. Search engines and browser capabilities, such as Firefox’s awesome bar, will help people find you.
If you are relying on a great name to build traffic… don’t. Unless you have a lot of money to buy an existing domain — and that is probably not a good use of your cash — there are cheaper ways to build traffic.
So then, “okay” is good enough. Don’t obsess over the URL. Save your obsessing for usability design. But avoid the real stinkers, the names that make people laugh at you and then ignore you. We live in a global world, too, so do check that your great URL does not mean “Your mother is a mangy dog” in Chinese, French, or whatever.

Read the whole piece at ReadWriteWeb.