Seven North Web

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Phil Woods in this article makes the very defensible point that wrangling social media like Facebook, Twitter, et al. is no more difficult than using email, once you are used to it. And he tells you why it is best to keep a firm grip on your social media accounts, as you would any other marketing effort.

Why do I urge clients to keep social media in-house? 1. I’m not you (or someone else in your organization). I don’t know your business. I cannot field detailed customer inquiries. You’re more likely to build strong relationships for your business than I am. But I can help your organization develop a social strategy, get established on the appropriate social channels, and provide training. 2. You (the business) need to demonstrate a commitment to social media. Someone who understands the value of meaningful customer interaction needs to be involved in social media. If you’re not committed to social media, I don’t want to be your consultant.

Read the whole story here. Via Digital Marketing For Small Business

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Over a period of time, it is easy to forget the why and even the how of business blogging and social media marketing. The article by Pam Moore excerpted below will help bring you back on course with its peppy directions.

11. Engage your audience. Every page should have specific objectives for engagement. You want your customers to read, listen, watch and learn about what you have to offer. You want them to tell their friends about it. You want them to scream from a mountain top how awesome you and your company are and all the wonderful things you can do to help their life. A visitor that visits your site and leaves within seconds is not going to do this. Draw them in with a relevant and inspiring experience based on content that connects them to you and others in your audience (i.e., community!)  Bring them in closer with social links, surveys, video, comment plug-ins, audio, and of course rockin’ content!

Read the whole article here.

Via: PamMoore

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