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Do Your Social Media Yourself Or Outsource?

admin — Wed, 01 Sep 2010 18:41:45 +0000

: Image via Wikipedia

Phil Woods in this article makes the very defensible point that wrangling social media like Facebook, Twitter, et al. is no more difficult than using email, once you are used to it. And he tells you why it is best to keep a firm grip on your social media accounts, as you would any other marketing effort.

Why do I urge clients to keep social media in-house?
1. I’m not you (or someone else in your organization). I don’t know your business. I cannot field detailed customer inquiries. You’re more likely to build strong relationships for your business than I am. But I can help your organization develop a social strategy, get established on the appropriate social channels, and provide training.
2. You (the business) need to demonstrate a commitment to social media. Someone who understands the value of meaningful customer interaction needs to be involved in social media. If you’re not committed to social media, I don’t want to be your consultant.

Read the whole story here. Via Digital Marketing For Small Business

Fortune 100 Companies Jump on the Social Media Bandwagon [Infographic] (onesocialmedia.com)
Should You Outsource Social Media? (socialmediatoday.com)
Meet The New World, Same As The Old World. (makemarketinghistory.blogspot.com)

How To Get Out Of A WordPress Rut

admin — Mon, 30 Aug 2010 15:00:55 +0000

: Image by purplelime via Flickr

Over a period of time, it is easy to forget the why and even the how of business blogging and social media marketing. The article by Pam Moore excerpted below will help bring you back on course with its peppy directions.

11. Engage your audience. Every page should have specific objectives for engagement. You want your customers to read, listen, watch and learn about what you have to offer. You want them to tell their friends about it. You want them to scream from a mountain top how awesome you and your company are and all the wonderful things you can do to help their life. A visitor that visits your site and leaves within seconds is not going to do this. Draw them in with a relevant and inspiring experience based on content that connects them to you and others in your audience (i.e., community!) Bring them in closer with social links, surveys, video, comment plug-ins, audio, and of course rockin’ content!

Read the whole article here.

Via: PamMoore

The 10 Minute SEO Checklist for Captivating Content (fathomseo.com)
How to Engage and Grow Your WordPress Blog Readership (BuildMySiteforFree.com)

Social Media Marketing Mistakes

admin — Thu, 18 Feb 2010 09:55:00 +0000

With the Internet so prominent in people’s lives these days, most everyone is involved with some sort of social media marketing. Businesses are embracing the social media world to do their marketing, but if they haven’t done their research, there are many mistakes they could be making. Here are some …

What is a Social Media Consultant?

admin — Wed, 17 Feb 2010 18:07:00 +0000

When you’re an active member of the social media world, sometimes it’s easy to overlook the basics. Recently, I’ve been receiving a growing amount of questions and inquiries from friends and family. What exactly do you do? You’re on Facebook a lot, I know that. What exactly is Twitter? Let’s take a …

Social media boosts small firms’ internet marketing, says report

admin — Wed, 17 Feb 2010 16:36:00 +0000

Social media, such as blogs and Facebook pages, is becoming an increasingly important tool for helping small firms to identify and attract new customers, research has found. The Small Business Success Index from the Center for Excellent in Service (CES) at the University of Maryland’s Smith School o …

Successful Facebook Fan Page Examples

admin — Tue, 16 Feb 2010 23:21:00 +0000

Many companies have seen the potential of social media marketing, but there are still a large percentage of businesses that have not. Building a brand and selling consumers on your product has become easier in some ways and harder in others. Facebook is one of the largest social networking sites, wi …

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

admin — Tue, 16 Feb 2010 20:59:00 +0000

Product Description The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way …

Using Clipmarks For Social Media Marketing And Bookmarking by Scott Skinner

admin — Tue, 16 Feb 2010 08:10:00 +0000

mlmleadsystemteam.com Clipmarks is a fantastic tool that makes bookmarking your social media sites quick and simple. Scott Skinner http Follow Me On Twitter: twitter.com Follow Me On Facebook: www.facebook.com http://www.youtube.com/watch?v=mbbEY95wMvI&hl=en

the missing link… people!

admin — Mon, 15 Feb 2010 22:41:00 +0000

Submitted by Mark Bortz – Premier Companies, Inc. www.SocialMedia Traction.com In any network, club, team, or group there’s one thing that’s always there… people. It is very important with your on-line networks to be there! Many businesses establish themselves in the on-line networks and communicate …

Ken’s Home Business Thoughts On President’s Day…

admin — Mon, 15 Feb 2010 17:19:00 +0000

What are you doing this President’s day? Are you a banker or Post Office worker enjoying some down time? Or perhaps you are not one of those whose company recognizes this day as a holiday? Today we recognize the achievements of America through the work of our various Presidents over the years. It’s …