Being Search Engine friendly is an extremely important part of your website or blog. If the search engines don’t find you or don’t like you, you are basically going to land on page 9999999 if you appear at all. As you can see from that it is important to grab all the info available and get yourself both seen and found.

The old fashioned methods of submitting yourself to the search engines and hoping they will list you are dead in the water nowadays. You need far more likely to be found methods.

We are going to tackle the ways to make your URL a little friendly than the structure that currently appears in WordPress. If you do this your chances of ranking higher in Google are so much better. Every little tweak count in the ranking’s game.

Read the whole story:
via Ways to be Search Engine Friendly | WPThemesPlugin.com.

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Google wants you to use organic SEO techniques... why wouldn't it? And Matt Cutts is one smooth silver-tongued devil.

"Why does Google support SEO specialists with advice? Google's business is to sell text ads..."?

Matt explains that Google sees SEO helping, rather than hindering, their business model long term.

How?

SEOs create - and encourage site-owners to create - the very sites that Google's technology demands i.e. context accessible by an automated crawler, largely text based, and clearly marked up.

By having sites that jive well with Google's technology, this lowers Google's costs, and helps make Google results more relevant in the eyes of the end user. The larger their index, the more chances Google has to answer the query. SEOs love creating crawlable content!

This means the end user keeps coming back, which in turn translates to Google's bottom line.

It's also a good idea to give webmasters something, else Google risks an more adversarial relationship, which again can cause Google problems.

So SEO is good for Google's business - the "good" type of SEO, as defined by Google, of course.

Read the whole story here.
Via: http://www.seobook.com/
Thanks: PeterD
St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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The September search engine rankings are in, and Google is up slightly.

Google: 66.1% (up 0.7 from 65.4%)
Yahoo: 16.7% (down 0.7 from 17.4%
Bing: 11.2% (up 0.1 from 11.1%)
Ask: 3.7% (up 0.1 from 3.8%)
AOL: 2.3% (no change)

Shocked? Surprised? Bored?

Let’s look at the real simple math here. Even when you combine the shares of Yahoo and bing it accounts for 27.9% of searches. That’s not even one third of the total while Google is still sitting at having just about two thirds of the total searches.

Read the whole article here.
VIA: http://www.marketingpilgrim.com/
Thanks: Frank Reed

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Google Maps-Places-Business Listings may very well be the most important search engine listing you can have. It also alllows you to post tons of relevant information about you small business in the St Pete area, as well as videos, photos, logos, etc. AND you can direct your happy customers to put up glowing reviews of your Pinellas County business, Just like Yelp, except better, since Yelp is not widely used in the Gulf Coast region of Florida, and Google Places is.
This article was commissioned by the staff of American Express and approved by Mashable's Samuel Axon, so you know it full of great SMM and SEO information.

Did you know you can use Google Maps to promote your business? Many of the features that you might normally associate with Yelp are actually included in what Google calls Place Pages. And since they're integrated tightly with the hugely popular Google Maps, you won't want to ignore them.

Even if Google already lists you, you'll want to claim your page and make sure all the information is accurate. Either creating a Place Page for your business or acquiring its existing one is easy if you know how to do it.

Below is an introduction to using Google's provided tools to incentivize would-be customers or clients to stop by. It will get you started with managing your presence on Google Maps, but for the deeper cuts you might eventually want to refer to Google's vast guide to Google Places.

Read the whole story here.
Via: http://www.openforum.com/
Thanks: Samuel Axon
St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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And by "horse", I mean "Google"; and by "SEO", I mean "following Google's suggestions to the letter", of course.

About two years ago we published our first SEO Starter Guide, which we have since translated into 40 languages. Today, we’re very happy to share with you the new version of the guide with more content and examples.

Here’s what’s new:

* Glossary to define terms throughout the guide
* More example images to help you understand the content
* Ways to optimize your site for mobile devices
* Clearer wording for better readability

Read the whole article here.
VIA: http://googlewebmastercentral.blogspot.com
Thanks: I, for one welcome our new Google overlords!

,
St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Doing research for sources, backgrounds and and keywords is an art and a science-- here is the minimum you should know about basic Google searches.

The Basic Search – The Google Basic Search is usually the first place most people begin a search and it is also the last place they end. Many times students just type in some words and get lost in millions of results trying to find an answer. Impressed by the number of hits they get, many times they forget that the art of searching is getting fewer results with relevant answers. I would like to share with you ten important concepts to think about in getting optimal searches from the Google basic search engine. Print this off and hand out to others. It really is the very basic in using Google. Please note that the last item includes over twenty basic commands that will really help you and your students be more productive.

Ten Items All Should Know When Using Google Basic Search…. Far From Basic… The Googal In Google!

Read the whole story here.
Via:
Thanks: Michael Gorman
St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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The always cogent and helpful young Neil Patel strikes again with decidedly non-snake-oil, old-fashioned advice about legitimate link-building for super page-rank seo:

For the past 9 years, I have spent the majority of my time as a SEO. Whether it is helping other companies or building out my own sites, at one point in time I ranked for some of the most lucrative keywords on Google.

Online poker, credit cards, online dating, forex trading, and hotels were just a few of the terms I ranked well for. And I wasn’t just on page 1 for these keywords, but for some of them I ranked within the top 3 results.

And unlike most SEOs, it didn’t take me years to do this, for many of the terms I mentioned above I was able to rank within a few months.

Read the whole story here.
Via:
Thanks: Neil Patel
St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Organic Link Building increases not only your Google authority (page rank), but also the opportunity to develop relationships with prospective clients and associates.

I’ve said it here many times – winning high rankings in search engines is not that hard for local businesses. There are some categories of business that are very competitive and certainly require the investment of a high caliber SEO firm, but do it yourself type can do well if they focus on two activities.

Creating content and acquiring the right kinds of links back to your site.

Read the whole article here.
VIA: http://www.ducttapemarketing.com/blog/
Thanks: John Jantsch

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Tracking your own presence--on the web, or in social media-- or that of your competitors-- in real time: in other words,  being able to respond instantly to any reference to your area of interest. This use to mean using several different tools at once.  Google seems to have rolled this one up. Try it the next time your favorite cloud-based utility starts acting up. Is it you, or the server? Find out what other people are saying. Then establish a real time vanity search so you can see the missiles coming over the horizon and launch defusing counterattacks-- This is beginning to sound a little Strangelove-ian, but you get the picture, right?

Click here to view the embedded video.

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Though it is probable that any small business could profit from the use of social media, certain kinds of small business operations absolutely need it, and need to establish a consistent social media identity that outshines the competition.

Think of social media as a conversation. If you talk to your customers when they call you or come into your store, you may want to find ways to continue that conversation online.
Anytime you find yourself printing out a sign to put up in your business about a sale, an event, or about your hours, you can easily convey that content online, more effectively and more quickly. The key is to keep your posts personal, yet relevant to your business. Let your personality show the same way you do face to face.

Read the whole story here.
Via: Search Engine Watch
By: Gadi Shamia

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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