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In this article, Tyler King lays down some principles to bear in mind when you run across the inevitable online whacko. And by "whacko", I of course mean anyone who doesn't absolutely adore you,  your company and your grammar.

Strategy 3: Leave a polite, but firm response
The first two strategies are sometimes appropriate, but most of the time your best bet is to just face the comment head on. Other readers will see the negative comment and you should try to lessen the impact of it by personally responding in a reasonable and level-headed way. I obviously can't tell you exactly how to respond, but I suggest being polite, but still firm in your assertion that you don't agree with the negative comment.

Read the whole article here.
VIA: http://www.lessannoyingsoftware.com/blog
Thanks: Tyler King

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Another informative video about social media strategy and small business blogging.

Whats best? Twitter, Facebook or youtube… I don’t know I get lost in the sea of Social Media Platforms…

Why should you use social media to advertise your business? What are the differences between inbound marketing and outbound marketing and where does social media fit in? What are the distinct advantages Social Media and outbound or permission marketing can give to my business? these are just some of the questions that this video clip will answer for the interested viewer.

Click here to view the embedded video.

Read the whole story here.
Via:
Thanks: Simon Maselli
St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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This is a video all my friends and clients must watch, that tells the story of the benefits of social media in just a few minutes. Wonderful video by the author of Socialnomics, a book I recommend.

Click here to view the embedded video.

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Chris Brogan comes through again. I particularly like his blog because it frequently returns to basics in an increasingly refined and targeted way, while presenting innovations useful to the small business blogger. You can sign up for his newsletter here if you aren't reading his RSS feed.

The best compliment I ever receive about my blog is that my posts are short, simple, and actionable. Any time I get that response, I feel that I’ve hit the mark. When I get a lot of comments about uncertainty or when people seek clarity, or when I find myself defending parts of the post that didn’t mean anything, or when I get comments about the analogy and not the meat of the post, that’s when I know that I rushed it, or that I blew it.

Read the whole story here.
Via: Chris Brogan

Thanks to: Chris Brogan

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

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Using social media to promote your business is roughly analogous to any other form of marketing, but closest to the process of networking at a non-business social function, or, at the most, a Rotary Club meeting. The hard sell is innapropriate. The social web is a place to make a good impression, disseminate and gather information, and cultivate friendships.

In the old days, you issued press releases, hoped a media person would pick them up, write a story, and then you would get your message out to consumers. The nature of the benefit you would receive from a press release wasn't well defined, but one of the key goals you had was to create some real buzz in the market about your product or service. You sent it out, followed up with some direct outreach to key media people, and then hoped for the best. Sure, there was more to it than this, but you were basically dealing with a broadcast channel.

Read the whole story here.
Via: Search Engine Watch
By: Eric Enge

St Pete’s Seven North Web Design & Graphics Social Media-Hub Website: Leveraging WordPress for Easy SEO and Lower Cost.

Call 727-894-5266 or email us to get a free quote or consultation from Seven North Graphics Web Design, St Petersburg, Tampa Bay, Florida.

Somebody said, pretty accurately, I think, that the essence of Web2.0 was getting total strangers to do your work for you better than you can do it yourself. Exactly what steps can you take to get this ball of awesome and win rolling?

How to Inspire a Social Media Influencer
The thing is, no-one wants to be your salesperson—unless they are, of course, being paid to sell your products. But everyone—social media influencers included—wants to be part of something that’s bigger than them, that’s creative and that brings new ideas into the world.

Read the whole story here.
Via: Social Media Examiner

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I'll tell you, other people make the case for using WordPress as the center of your nascent social media marketing empire a lot better than I do. So don't take it from me...

We have all had websites that sit for months and some times years without getting updated because it’s too much of a pain to contact the original developer to make the edits, not to mention the hourly cost for their time to update a pricing page or new content.  If you can use Microsoft Word, you can update your WordPress website.  Want to add a photo or video? Add button, Select button, Insert button.

Read the whole article here (Via Clear Idea)

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Here is another quick way to get your head around basic SEO concepts. This series of articles stresses the strategic over the tactical and is rich in concepts rather than specifics. Which is the way it should be, because the specifics change weekly, but the concepts very slowly.

Ironically if you take a step back and generally market yourself well some of the more difficult parts of SEO will take care of themselves. That’s not to say you should ignore SEO, but most of us don’t need to obsess over every little detail. There are many, many factors that determine where a page will rank in search results. Obsessing over one of those factors doesn’t make sense. Try to see the forest instead of staring intently at a single tree.

Read the whole article here.

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Or it will if you are using it right.
Lee Odden makes the point in Online Marketing Blog

When you look at shifts in consumer information discovery, consumption and sharing, there’s no arguing with the intersection of search and the social web. Searchers expect to not only find what they’re looking for on search engines, but to interact with the results, whether it’s through commenting, voting or sharing. As a result, social media affects SEO in numerous ways, creating opportunities for marketers.

Read Lee's whole take in the Online Marketing Blog entry.

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