I was listening to Jon Udell on The Gillmore Gang podcast the other day, and Mr Udell, who works for Microsoft, referenced one of his old blog posts about the orders-of-magnitude advantage blogging (and by extension, the use of other … Continue reading
A beauty of blogging as a business tool is that your site is a fluid ever-changing process of the sort that search engines love. You have the ability to go back and update old posts. But should you bother updating … Continue reading
A few years ago, in the early months of the podcasting phenomenon, I was the web-presence guy for a very funny and briefly popular podcast called “Area 51″. I had my own little niche podcast, and I recognized the importance … Continue reading
The idea of Social Media Marketing, as I interpret it, is to get other people to happily do your work for you. In this spirit, and with sincere appreciation for the work and thought that went into it, I present … Continue reading
If you are reading this piece with a beginner’s mind right now, then you are probably very lucky. You have probably not cobbled together a social web presence higgledy-piggledy, signing up for various services as they arrived on the scene … Continue reading
… and a new breed of organization techie. Skip this one if you are still struggling with basic concepts, but it appears to be a little peek into the future of small-business IT-guy-dom. A good I.T. person, though, knows how … Continue reading
From DoshDosh: After maintaining several blogs for a couple of years, learning about web publishing and observing different niches, I have come to the conclusion that success for web publishers mainly relies on how much passion you have for the … Continue reading
Flash embedding: it’s not just for videos anymore. Export to Scribed and you can get the word out just as the generous Brian Solis of PR 2.0 does here. Go to Brian’s site to see the best head shot ever! … Continue reading
The moral of the story? 1. Work hard to write great content 2. Work hard to build profiles on sites that can send traffic to that content 3. – OR network with others who can submit content for you 4. … Continue reading
This won’t put you to sleep– Ms. Worley…shared successes and lessons learned from H&R Block’s most recent social-media campaign. The campaign cast a wide net in the social-media space, with MySpace and Facebook profiles, YouTube postings, a Twitter account, widgets … Continue reading